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Take positive control from the beginning

Every customer who you come into contact with is visiting your site for a reason. They have usually been drawn by the marketing spend which has to have a return on investment. Taking their details from the beginning is imperative as this information tells us why they...

Adding Value all the Time

We work with lots of sales people who genuinely believe that they have done everything with a customer that they possibly could have and cannot put their finger on what a customer who could by just didn’t. We know that one of the reasons that people who can buy don’t...

Ask More, Tell Less

This week we focus on how to build the relationship with the customer. The beginning of the relationship is critical for all sorts of reasons: Within a very short time both of you will form opinions of each other Customers will vary according to how ready they are to...

Would you pass a ‘mystery shop’?

This week I want you to ask yourself how you would score if you were ‘mystery shopped’. Imagine the customer walking through the door, and measuring you on the quality of the questions you ask. These determine the quality of information you gain from your customers. ...