We all appreciate a harmonious transaction whatever we are buying and ‘rapport’ is the key to making any customer experience a positive one. Rapport is defined as a ‘close and harmonious relationship in which the people or groups concerned understand each other’s feelings or ideas and communicate well’. Customers respect salespeople who respect them and the converse applies, too. Rapport is the start of any great relationship and essential to create a successful platform on which to sell. Here are some tips to get going in the right manner with every customer.
- Actively listen AND ask productive questions – weave a rich curious conversation
- Focus on the uniqueness of the picture the customer is trying to communicate to you
- Reward progress in your understanding by positively affirming what the customer is saying
- Smile a lot and find nice responses to say to the customer
Engaging with your customer is the key to starting a positive relationship and achieving a positive outcome – try it today and see the results !